In the age of instant 'news' PRs roles have never been more important.
Great Western Railway, Stagecoach, Northern, Network Rail, The Office of Rail & Road, TfL, HS2, and Transport Scotland have all recently streamlined their communication functions with PRgloo and we asked ourselves (and them) why...
You Bought It...Now How Do You Get Your Team to Use it? Purchasing new software is the easy part. Getting your team to fully adopt the software is the ultimate indicator of success.
Auto-renewing contracts are common...but when a contracted customer wants to move on what is the best course of action to take?
If it sounds too good, or too bad to be true, corroborate, corroborate, corroborate.
We believe working with a vendor who is as invested as you are in your success is the only way to go. We use PRgloo daily, just like you do.
Unless the coverage is flowing, does your board think your team's twiddling their collective thumbs?
One of the outcomes of social media’s reach is a rise in armchair activism. Liking, sharing and commenting on any issue or topic of the day. This is the democratization of information and everyone has an opinion.
A key aspect of any strategic communication campaign is garnering earned media. Did we just witness a presidential campaign mastering earned media?
There has been a recent surge touting Earned Media as ‘The Thing’ public relations professionals and communicators need to be focused on as if it’s the newest thing. Fact is, it isn’t new at all.
A solid communication plan clarifies brand goals, establishes objectives and helps identify your target audience. It results in a framework that outlines messaging, lines-to- take and provides a roadmap when a crisis arises.