BREAKING: PR people want a lot from their brand or organisation’s newsroom. We should know, because we asked a lot of PR professionals about it.
In a survey earlier this year we asked ‘What’s the purpose of a newsroom?’ and received a LOT of responses.
We wanted to know, because we create amazing newsrooms that showcase the fantastic work of PR people. And if you’re doing that, you need to be sure you’re understanding what people really want. We’ll talk in our next post about our newsrooms.
This one’s about what PR people told us they want and we just wanted to share that with you. So read on and see if it chimes with you.
First, two things stood out – reputation and media. No surprises there. No PR professionals worth their salt are going to put their organisation’s reputation – and the media – anywhere but at the top of their priority list.
The same goes for informing, when a huge part of the PR process is about getting your information out there. Key messages, telling your story directly, being a repository of great information and even helping provide transparency – all these are givens.
But within the responses we received were some more subtle messages about how PR people see the purpose of a newsroom. And we were most excited about those, because they’re the things that make PRgloo newsrooms special.
There was mention of reducing the burden on press officers and making the organisation more agile in the delivery of information. That’s a big tick for us. We’re all about making it easier for you to be (and be seen to be) brilliant.
There was talk of enabling PR people to use their creativity and imagination more easily than their existing newsrooms and PR workflow tools often allow. Another tick for PRgloo.
Auditing activity and helping to manage emerging situations in an easily coordinated way – rather than the ad hoc approach many PR people are currently forced to adopt. Those were also important to our survey respondents. Something else PRgloo is all about.
Enabling organisations to anticipate information needs – being more proactive than reactive – also emerged in our survey. This is one of PRgloo’s most powerful qualities.
Not having a ‘bolt-on’ newsroom site that looks quite like – but not exactly like – your organisations main website home was another one. And it was one of our favourites, for reasons we’ll go into next time. That’s when we’ll be talking about how NOT to specify your PR newsroom.
Thank you so much to everyone who responded to our survey. And if you want to know more about how PRgloo makes all these things you want from a newsroom possible – request a demo today https://prgloo.com/request-a-demo