Wednesday 6 Mar 2019
PRgloo media management software provider has today unveiled its exclusive partnership with Kantar Media, a global leader in connected intelligence.
Kantar Media measures corporate, PR and brand coverage to help Marketing, Corporate Affairs and PR teams to gain a clear understanding of their profile, and the impact of their communications and marketing activities, across traditional and digital media.
The partnership means alongside Kantar Media’s Reputation Intelligence solution for corporate communications and PR professionals, clients can access PRgloo’s cloud-based CRM platform enabling them to manage, record and analyse all aspects of their media relations with journalists and influencers.
Samantha Deeks, PRgloo founder, said:
"PRgloo’s media management platform perfectly complements Kantar Media’s reputation intelligence tools. Alongside their integrated services, PRgloo helps busy PR teams to communicate through newsrooms and empowers them to manage their journalist and influencer stakeholders using the most intuitive tools for crisis communications and issues management.”
Mark Inskip, Kantar Media CEO, UK and Ireland, said,
“This exciting partnership is an important step in providing our clients with the connected intelligence they need to support them at every stage of the PR life cycle.”
Kantar are a global leader in connected intelligence. Their data and insights provide clients with an holistic understanding of the changing media landscape. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimise investment. Where others see a fragmented reality, Kantar sees new opportunities. To find out more, visit www.kantarmedia.com.